Portfolio

Our work spans artists, hospitality, lifestyle and place-based brands — combining strategy, storytelling, visual identity, marketing and experience design.

From emerging concepts to established brands, we help create meaningful differentiation, stronger audience connection and long-term brand value.

Selected projects across lifestyle, real estate, electronic music culture and hospitality.

  • Role: Brand & Marketing Strategy, Shareholder

    Summary:
    For Nuua Beach, a beach restaurant in Lisbon, I developed a brand and marketing strategy that balances community and hospitality.
    The goal: create a relaxed, authentic brand that attracts both locals and international guests.

    Scope of Work:

    • Defined brand positioning and communication tone

    • Developed marketing and community strategy

    • Integrated local partnerships and music-driven brand activations

    Impact:
    Built a distinct, experience-led hospitality brand known for its approachable atmosphere and community engagement.

    Instagram

  • Role: Founder & Editor-in-Chief

    Summary:
    Founded an international travel and music platform that connects electronic music and local culture through curated content, interviews, and print guides.

    Scope of Work:

    • Developed concept, brand identity, and editorial strategy

    • Created multi-format content (digital, audio, print)

    • Built an engaged community of global readers and listeners

    Impact:
    Established a unique niche media brand connecting culture, travel, and storytelling in the global electronic music community.

    Website

  • Role: Brand- & Marketing Strategy & Community Concept

    Summary:
    Home & Co is a next-generation student housing company offering modern, community-oriented living spaces.
    I supported the founders in defining a strategic brand framework that clarified the brand’s positioning and strengthened its market differentiation.

    Scope of Work:

    • Developed brand positioning and narrative

    • Structured a community concept to support long-term tenant engagement

    • Created brand communication tone and visual direction

    Impact:
    A clearly differentiated PBSA brand recognized for its authenticity and focus on community — supporting both leasing and investor confidence.

    Website

  • Role: Brand & Marketing Strategy

    Summary:
    A bar concept designed to remain intentionally discreet.
    I created a brand and marketing strategy that reflects exclusivity while maintaining accessibility — balancing mystery and presence.

    Scope of Work:

    • Defined brand voice, narrative, and identity system

    • Designed guest journey and communication touchpoints

    • Structured marketing rollout for launch

    Impact:
    A brand identity that captures curiosity and loyalty, resulting in high initial awareness with minimal promotion.

    Instagram

  • Strategic repositioning and brand development for an artist mentoring platform.
    → Refined the platform positioning and helped artists define authentic identities and distinctive brand narratives.

  • Role: Marketing Strategy & Coordination for EU Market

    Summary:
    Nido Living is one of Europe’s leading student housing operators with a strong footprint across multiple markets.
    Working closely with the EU team, I managed and coordinated their regional marketing operations — aligning brand and market activities across Germany, UK, Spain, and Portugal.

    Scope of Work:

    • Coordinated and implemented marketing campaigns and projects across European markets

    • Optimised website structure, copy, and user journey to improve conversion and engagement

    • Aligned communication and brand tone across regions for greater consistency and scalability

    • Supported local teams in adapting campaigns for diverse market needs

    Impact:
    Strengthened Nido’s European market presence, increased operational efficiency, and improved brand coherence across multiple regions.

    Website

  • Role: Marketing Strategy & Business Development

    Summary:
    As Marketing Strategy & Business Development Manager at International Campus AG, I contributed to the growth of THE FIZZ, one of Europe’s largest PBSA operators.
    I developed the brand architecture across multiple product lines and ensured strategic consistency during a phase of rapid expansion.

    Scope of Work:

    • Defined brand and communication structures across student housing and young professional products

    • Supported European market entry strategies and local implementation

    • Developed marketing frameworks that aligned internal teams and external partners

    Impact:
    Created a scalable, structured brand system supporting THE FIZZ’s expansion and solidifying its market position across Europe.

    Website

  • Role: Co-Founder & Brand Director

    Summary:
    Co-founded a contemporary pasta takeaway in Lisbon focused on high-quality ingredients and modern lifestyle branding.

    Scope of Work:

    • Developed brand strategy, naming, and positioning

    • Led tone of voice, storytelling, and launch marketing

    • Defined digital and content direction for brand rollout

    Impact:
    Built a scalable lifestyle brand with strong recognition in Lisbon’s hospitality scene and potential for future expansion.

    Instagram

What Clients Say

  • Sabine supported us in sharpening our brand positioning and building a strategic framework that reflected both our values and our long-term ambitions in the student housing sector. Her deep understanding of modern branding, combined with a pragmatic and structured approach, helped us elevate Home & Co into a clearly differentiated and emotionally engaging brand.

    Enis Bayik - COO Home & Co.

  • Beyond strategy, Sabine also played a vital role in establishing the foundation for our community building efforts—translating abstract brand values into tangible formats that resonate with our target audience and drive long-term engagement. Her collaboration style is hands-on, reliable, and always focused on creating real value. I would highly recommend working with her to any organization seeking to build a meaningful brand and authentic community.

    Enis Bayik - COO Home & Co.

  • Working with Sabine feels like slipping on a glove - everything just fits! We’ve had so much fun and alignment collaborating on projects like the Front Bar and Amore al Dente. Sabine brings real passion to building a brand, but what stands out even more is how deeply she cares about helping it grow and succeed. Working together, I’ve learned so much — especially the importance of always staying connected to a brand’s core values. She’s the best. Truly.

    Geo Jipa - Architect

  • Working with Sabine has been a truly enriching experience for Home & Co. She brought clarity, strategic focus, and creative vision to our brand development process at a critical phase of our growth.

    Enis Bayik - COO Home & Co.

  • Working on the T[rave]l Guides with Sabine was like going on a trip: full of ideas, surprises, and perfectly planned stops. She brought the brilliant concept, I added design and a few caffeine-fueled late nights. The result? A book that makes you want to pack your bags and party hard!

    Chris Jegl - Art & Creative Director

From artists to hospitality — creating brands that connect and perform.

Let's get in touch!