About
Creating brands, stories and experiences people want to be part of.
Sade Brand Studio works at the intersection of culture, community and experience.
We help artists, hospitality, lifestyle and place-based brands clarify who they are and translate their vision into identities that feel authentic, distinctive and emotionally resonant.
Through brand strategy, storytelling, visual identity, creative direction and marketing, we help our clients build stronger positioning, deeper audience connection and long-term brand value.
Operating from Lisbon, Munich and Berlin, we work with clients across Europe and beyond.
Building brands from the inside out.
Strong brands are not built through visuals alone.
They are built on a clear understanding of identity, audience and purpose.
We help uncover what makes a brand unique and translate it into a cohesive strategy, compelling story and memorable experience.
Whether developing a new concept, evolving an existing brand or supporting an artist's growth, our role is to create clarity, alignment and consistency across every touchpoint.
The result is a brand people understand, connect with and remember.
Our Focus
What makes us different
Where strategy meets culture
Our work combines strategic thinking with hands-on experience in hospitality, electronic music culture, artist development and brand building.
Unlike traditional branding agencies, we don't look at branding as a visual exercise alone.
We understand how brands are experienced in the real world — through spaces, communities, stories, partnerships, content and human interaction.
This allows us to create brands that are not only distinctive and culturally relevant, but also commercially effective.
We build brands that create connection, inspire loyalty and support long-term growth.
Sabine Spethling — Founder & Brand Strategist
Sabine Spethling is a Brand & Marketing Strategist working at the intersection of culture, community and experience.
For more than a decade, she has helped brands, founders and creatives clarify their identity and translate their vision into brands people remember and want to be part of.
Alongside her work in branding, Sabine has been deeply involved in electronic music culture for many years. In 2016, she founded tunes&wings, a media platform and travel guide series exploring electronic music scenes around the world. Through the platform, she has collaborated with internationally recognised artists and interviewed some of the industry's most influential voices.
Her experience also includes artist management, hospitality concept development and cultural programming. She is involved in Nuua Beach, a beach restaurant and club in Lisbon, where she is responsible for brand and marketing management as well as music direction and event programming.
Prior to founding Sade Brand Studio, Sabine worked across brand strategy, marketing and business development in the real estate, hospitality and lifestyle sectors, supporting brands through growth, repositioning and market expansion.
Today, she combines strategic thinking, cultural insight and operational understanding to help artists, hospitality and lifestyle brands build meaningful, memorable and commercially successful brands.